Today, for me, it's about going beyond real estate.
For over 30 years, I lived and breathed business technology. I built startups, travelled the world, advised CEOs, and consulted across multiple industries. I spent the last decade helping other companies grow, scale, and transform. I invested heavily—time, energy, and tens of thousands of pounds—into personal development, coaching, and learning from some of the very best minds on the planet.
Now, at 55, I've finally found where I belong, and it's right here in Tilal Al Ghaf.
The titles, accolades, and financial milestones were never quite enough—something always felt off. That changed the moment I chose to go beyond real estate with TAG Community Network.
As an ENFJ-A—driven by vision, connection, and meaning—I’ve always been energised by possibility and people. I’m the one who sees the potential in others before they do. Who connects dots most people miss. Who dives headfirst into a challenge and figures it out along the way.
Still, I burned out. Not from lack of success, but from success that didn’t satisfy.
That moment of radical self-honesty became the catalyst. I stepped away from the consultancy world, moved with my family to Dubai, and decided to live and work differently. Not just to chase profit—but to build something with purpose.
That something became TAG Community Network, and it started with a simple question:
What would it look like to create a business that feels like home?
One rooted in service, community, and contribution—not just transactions.
TAG Community Network grew out of that vision. It’s more than a real estate platform—it’s a digital-first movement that supports people, connects neighbours, and empowers homeowners, investors, and changemakers to thrive. We use technology to simplify decisions, data to drive insight, and heart to build trust. Whether it’s helping someone find their dream home or amplifying voices within the community, we’re here to do business differently. Because when you align with your values, success isn’t just measurable—it’s meaningful.
For me, that’s what it means to go beyond real estate.
Anyone can show you a property. We show you opportunity—backed by strategy, local insight, and intelligent digital outreach.
It’s never just been about the returns for me. Real estate is about people, belonging, and building something meaningful. That’s why I started TAG Community Network — to connect and serve, not just close deals.
Born out of my own move to Tilal Al Ghaf, the TAG Community Network started as a simple idea: real estate should be more human. More transparent. More connected. It should feel like being part of a community, not just closing a deal. So I combined everything I knew—sales, marketing, technology, growth strategy, property investing—and channelled it into a new kind of platform.
I went beyond real estate into into connection, contribution, and community.
The TAG Community Network is part boutique agency, part digital concierge, and part community builder. We help homeowners, landlords, and investors make smarter decisions—and feel more connected doing it.
Powered by eXp Global Realty, we leverage AI, data, and hyper-targeted marketing across every channel—from WhatsApp to LinkedIn—to bring the right people to the right opportunities. But we never forget the human side. We’re powered by tech, but driven by trust.
Whether you're moving in, moving out, or just exploring your options, TAG is here to help you feel informed, supported, and at home. Because this isn’t just where I work. It’s where I live, and now I’m building the kind of community I always wanted to be part of.
Whether you're a resident, property owner, investor, or exploring the community for the first time, TAG Community Network connects you to everything that matters. From the latest real estate insights, market updates, and off-plan opportunities, to local events, community initiatives, and everyday lifestyle tips — it’s your trusted source for staying informed, engaged, and inspired.
Join a growing network of like-minded people who live, invest, and thrive in one of Dubai’s most sought-after master communities.
TAG Community Network is independently owned and operated by Digital Directive Ltd in partnership with eXp World Holdings, Inc.
Lytchett House, 13 Freeland Park Wareham Road, Lytchett Matravers, Poole, England, BH16 6FH
Registration Number: 10073978
Broker Licence: 84697
AI Concierge +971 58 525 8202
TAG Enquires + 971 58 583 5028
Disclaimer: TAG Community Network operates independently under licence from eXp and is not affiliated with Tilal Al Ghaf or Majid Al Futtaim.
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